HP is preparing to introduce advertisements on its laptops, transforming them into platforms for personalized advertising similar to smart TVs. Internal documents indicate that HP will utilize extensive user data, including app usage and online behavior, to target these ads. The company has conducted initial tests of its advertising formats and plans to establish the HP Media Network, which has a monthly global reach of 830 million users. Additionally, HP aims to launch an ad-supported streaming service.
HP plans to utilize laptops as platforms for personalized advertising, drawing inspiration from smart TVs. Initial tests of an ad format have already been conducted.
HP Media Network aims to target ads based on extensive user data like app usage, shopping behavior, and location, creating a significant advertising space.
With a monthly reach of 830 million users, HP intends to introduce ads on its laptops, including through a proposed ad-based streaming service.
HP's laptop advertisements may include 'toast' ads in the corner of screens, alongside a planned ad-supported streaming service for video consumption.
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