Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers
Disney, Fox, and Warner Bros. are teaming up to launch a joint sports streaming service that will offer a new and differentiated experience for sports fans.
The IAB has released an analysis of Google's Privacy Sandbox, highlighting concerns about brand safety, event-based metrics, and commercial requirements.
Publishers predict that subscriptions, audio/podcasts, and ecommerce will be the biggest drivers of growth in the next three years, as they seek to diversify revenue streams. [ more ]
'Freely' Streaming Service to Launch in the UK; OOH Leads Australia's Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code - ExchangeWire.com
A new subscription-free streaming service called Freely is set to launch in the UK in Q2, allowing consumers to seamlessly switch between live and on-demand TV.
Australia saw its second biggest year of ad spend in 2023, with OOH ad spend and video-based digital campaigns experiencing significant growth. [ more ]