Prime Video is set to significantly enhance its contextual ad-targeting abilities, allowing for more detailed audience segmentation than currently available. This new system will introduce categories like Female Voices and High Income Households, moving beyond the existing genre-level segments such as horror and action. This enhancement aims to unlock the potential of Prime Video's vast content library, providing marketers with greater targeting accuracy and value in their ad campaigns, although the exact release date for the new features remains undisclosed.
Prime Video is gearing up for a major expansion of its contextual ad-targeting capabilities, potentially transforming ad strategies by offering a wider range of audience segments.
The new system could provide marketers with detailed audience segmentation such as Female Voices and High Income Households, moving beyond the current genre-level offerings.
Collection
[
|
...
]