#contextual-targeting

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#advertising
Marketing tech
fromExchangewire
2 weeks ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

AI-powered intention models are revolutionizing advertising strategies by focusing on user intent rather than traditional targeting methods.
Marketing tech
fromAdweek
21 hours ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is enhancing its ad-targeting capabilities to provide more granular audience segmentation.
Marketing tech
fromExchangewire
2 weeks ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

AI-powered intention models are revolutionizing advertising strategies by focusing on user intent rather than traditional targeting methods.
Marketing tech
fromAdweek
21 hours ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is enhancing its ad-targeting capabilities to provide more granular audience segmentation.
more#advertising
fromPodcaster News
2 months ago

Triton Digital Expands Partnership With Audioboom To Deliver Advanced Contextual Targeting And Brand Suitabilityi - Podcaster News

Implementing Triton Digital's Sounder solution marks another transformative moment in our partnership... This integration not only strengthens our position as a leader in podcast monetization...
Marketing tech
Marketing tech
fromDigiday
2 months ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
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