#contextual-targeting

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advertising
Adweek
1 month ago
Marketing

Reddit's CMO Busts Platform Myths

People appreciate brands on Reddit when they engage authentically and relevantly, leveraging contextual targeting for success. [ more ]
Digiday
3 months ago
Marketing tech

Publishers assess Amazon's role in their post-cookie ad businesses

Amazon is offering to connect media companies' first-party contextual data with its own transaction data as a retailer in the post-third-party cookie ad market.
Publishers who have prepared for the cookie-pocalypse and have surplus first-party data are the ones who stand to benefit the most from this offering. [ more ]
The Drum
4 months ago
Artificial intelligence

3 key adtech predictions to help drive innovation in 2024

AI-driven targeting and contextual targeting have become key strategies in advertising in 2023.
Generative AI is predicted to play a major role in marketing strategies in 2024. [ more ]
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Podcaster News
2 weeks ago
Marketing

Sonnant and Barometer Dispel Unfounded Fears About Brand Safety - Podcaster News

Data and AI can overcome advertisers' unwillingness to invest in audio advertising. [ more ]
AdExchanger
1 month ago
Marketing

Seedtag Cuts Its Teeth On CTV With Contextual Targeting | AdExchanger

Contextual targeting is becoming prominent in CTV advertising.
Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting. [ more ]
Exchangewire
4 months ago
Marketing

Zeotap Partners with Illuma for a Unique Audience-Powered Contextual Expansion Solution

Zeotap Data and Illuma have partnered to create a powerful advertising solution that combines audience targeting with contextual targeting.
This partnership provides valuable insights into how target audiences behave online and helps advertisers scale with relevant reach. [ more ]
Exchangewire
4 months ago
Marketing

A dive into all things contextual with Gourmet Ads' Benjamin Christie - ExchangeWire.com

Advertisers are turning to contextual solutions in light of Chrome's identifier deprecation.
Gourmet Ads & Healthy Ads built their own contextual targeting solution due to the limitations of existing services. [ more ]
AdExchanger
1 month ago
Online marketing

Goodbye, Outstream: The Digital Video Classification Shakeup | AdExchanger

Ad tech companies are using AI models like ChatGPT for media buying context targeting capabilities.
Changing definitions by IAB Tech Lab provides transparency in video ad experiences. [ more ]
AdExchanger
2 months ago
Marketing tech

Meet The Ad Tech Players Using Generative AI For Their Media Buys | AdExchanger

Contextual targeting now uses generative AI for more precise ad placements.
Generative pre-trained transformers (GPTs) help overcome the issues of overly broad or narrow contextual targeting. [ more ]
AdExchanger
2 months ago
Marketing tech

G/O Media Rides The Contextual Wave In Bid For Profitability | AdExchanger

G/O Media focusing on contextual targeting to recover in a tough ad market.
Introduction of Veritas Plus as a new contextual targeting tool by G/O Media. [ more ]
AdExchanger
3 months ago
Marketing tech

Fyllo|Semasio Ditches Its Cannabis Compliance Roots To Go All In On Contextual | AdExchanger

Fyllo is shifting its focus from targeted ad compliance in the cannabis industry to more general contextual targeting.
The company acquired Semasio and will rebrand as Fyllo|Semasio to emphasize its contextual targeting tech. [ more ]
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