#contextual-targeting

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fromAdExchanger
5 hours ago

Cognitiv Dives Deeper Into Contextual Advertising With Updated ContextGPT Tool | AdExchanger

On Wednesday, Cognitiv released the latest version of ContextGPT, which allows brands to provide more detailed and specific targeting parameters in order to optimize ad performance, Aaron Andalman, co-founder and chief science officer of Cognitiv, told AdExchanger. Brand suitability used to rely solely on keywords, said Andalman, but Cognitiv's technology understands content situationally based on how words are being used.
Marketing tech
Cars
fromExchangewire
1 day ago

VideoElephant to Distribute WheelsTV

VideoElephant distributes WheelsTV's 7,500+ rights-cleared on-road videos, expanding publisher access and improving contextual targeting for automotive video recommendations.
Marketing tech
fromExchangewire
3 weeks ago

CTV Campaign Drives Strong Engagement for Thoughtworks, Delivering Significant Uplift in Clicks

Teads and Thoughtworks used CTV advertising with AI-driven contextual targeting and premium full-screen placements to reach 200,000+ users and boost B2B engagement.
E-Commerce
fromDigiday
1 month ago

Heineken is expanding the use of contextual targeting on its brand campaigns

Heineken U.K. employs contextual targeting and attention metrics to boost brand awareness amid declining beverage consumption.
fromExchangewire
3 months ago

AdSpin Games Joins MarkApp's Mobile Marketplace to Power Contextual Performance Advertising - ExchangeWire.com

This partnership strengthens our contextual layer with deterministic signals from fully controlled inventory, driving cost-efficient results for CPI, CPA, and branding campaigns.
Marketing tech
fromAdweek
3 months ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is gearing up for a major expansion of its contextual ad-targeting capabilities, potentially transforming ad strategies by offering a wider range of audience segments.
Marketing tech
Marketing tech
fromExchangewire
4 months ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

AI-powered intention models are revolutionizing advertising strategies by focusing on user intent rather than traditional targeting methods.
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