How contextual targeting providers' pitch to brand clients and agencies has changedAdvertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
OpenX Expands ConteX Marketplace CapabilitiesOpenX expands ConteX Marketplace to improve ad targeting through advanced keyword targeting and new data partnerships.ConteX enhances programmatic advertising by focusing on contextually relevant content for targeted engagement.The expansion streamlines activation for advertisers, allowing quicker and more accurate campaign setups.
How contextual targeting providers' pitch to brand clients and agencies has changedAdvertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
OpenX Expands ConteX Marketplace CapabilitiesOpenX expands ConteX Marketplace to improve ad targeting through advanced keyword targeting and new data partnerships.ConteX enhances programmatic advertising by focusing on contextually relevant content for targeted engagement.The expansion streamlines activation for advertisers, allowing quicker and more accurate campaign setups.
How innovation is ushering in the next phase of advertising, post-OracleOracle's exit from advertising creates a $300 million gap, prompting marketers to reconsider their tech solutions.
Context vs. Cookies With Dotdash Meredith's D/Cipher Lead | AdExchangerContextual targeting is resurging as brands shift away from third-party cookies, especially with forthcoming changes by Google.
Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting | AdExchangerSamba TV's acquisition of Semasio prioritizes contextual targeting over user data, enhancing advertising relevance and accuracy.
Reddit's CMO Busts Platform MythsPeople appreciate brands on Reddit when they engage authentically and relevantly, leveraging contextual targeting for success.
How innovation is ushering in the next phase of advertising, post-OracleOracle's exit from advertising creates a $300 million gap, prompting marketers to reconsider their tech solutions.
Context vs. Cookies With Dotdash Meredith's D/Cipher Lead | AdExchangerContextual targeting is resurging as brands shift away from third-party cookies, especially with forthcoming changes by Google.
Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting | AdExchangerSamba TV's acquisition of Semasio prioritizes contextual targeting over user data, enhancing advertising relevance and accuracy.
Reddit's CMO Busts Platform MythsPeople appreciate brands on Reddit when they engage authentically and relevantly, leveraging contextual targeting for success.
Contextual vs. Behavioral Targeting: Strategies & InsightsRethink email strategies using contextual and behavioral targeting in the wake of third-party cookie limitations for better personalization.
Primis & VideoElephant Partnership Revolutionises Contextual Video DiscoveryPrimis partners with VideoElephant to enhance video discovery through expanded content access and improved targeting capabilities.
Top 3 things you should look for in legitimate contextual technology: Facts, myths, misconceptions realities.Transparency and accuracy are crucial in evaluating contextual targeting technology claims in the era of third-party cookie demise.
Primis & VideoElephant Partnership Revolutionises Contextual Video DiscoveryPrimis partners with VideoElephant to enhance video discovery through expanded content access and improved targeting capabilities.
Top 3 things you should look for in legitimate contextual technology: Facts, myths, misconceptions realities.Transparency and accuracy are crucial in evaluating contextual targeting technology claims in the era of third-party cookie demise.
2024 elections playbook works for brands too | MarTechCampaigns are moving towards extending their reach in battleground states by connecting with diverse voters, irrespective of traditional demographic data.
NewsPassID Is Building PMPs That Bypass Brand Safety Blockers | AdExchangerNews publishers are overcoming brand safety barriers by offering ad buyers the opportunity to use content taxonomy for contextual ad targeting.
IAS is a Partner of the Equativ Curation PlatformEquativ partners with IAS to enhance brand safety, contextual targeting, and viewability through pre-bid segments.
Sonnant and Barometer Dispel Unfounded Fears About Brand Safety - Podcaster NewsData and AI can overcome advertisers' unwillingness to invest in audio advertising.
NewsPassID Is Building PMPs That Bypass Brand Safety Blockers | AdExchangerNews publishers are overcoming brand safety barriers by offering ad buyers the opportunity to use content taxonomy for contextual ad targeting.
IAS is a Partner of the Equativ Curation PlatformEquativ partners with IAS to enhance brand safety, contextual targeting, and viewability through pre-bid segments.
Sonnant and Barometer Dispel Unfounded Fears About Brand Safety - Podcaster NewsData and AI can overcome advertisers' unwillingness to invest in audio advertising.
Frequency Unveils Enhanced Contextual Targeting Solution For Podcast Ads With Barometer - Podcaster NewsPartnership with Barometer enhances contextual targeting for podcast ad creative.
Frequency partners with Barometer for contextual targeting of podcast ads - RAIN NewsCombining Barometer's Brand Suitability and Contextual Targeting with Frequency's Audio Ad Management Platform enhances advertisers' capabilities in curating the ideal context for reaching listeners.
Barometer And SoundStack Partner To Enhance Audio And Market - Podcaster NewsPartnership with Barometer for contextual targeting in podcast advertising.
Frequency Unveils Enhanced Contextual Targeting Solution For Podcast Ads With Barometer - Podcaster NewsPartnership with Barometer enhances contextual targeting for podcast ad creative.
Frequency partners with Barometer for contextual targeting of podcast ads - RAIN NewsCombining Barometer's Brand Suitability and Contextual Targeting with Frequency's Audio Ad Management Platform enhances advertisers' capabilities in curating the ideal context for reaching listeners.
Barometer And SoundStack Partner To Enhance Audio And Market - Podcaster NewsPartnership with Barometer for contextual targeting in podcast advertising.
Teads Unveils Next Generation Contextual & Identity Graph Built for the Premium Open Internet & CTVTeads Omnichannel Graph (OG) enhances contextual and audience-targeting in CTV environment.Teads OG enables advertisers to plan, activate, and measure cross-screen video campaigns efficiently.
How Carl's Jr. is driving in-store visits with AI-fueled CTV advertisingSuccessful use of AI-enriched contextual targeting in CTV advertising by Carl's Jr. via private marketplace, resulting in significant lift in visits and sales.
Seedtag Cuts Its Teeth On CTV With Contextual Targeting | AdExchangerContextual targeting is becoming prominent in CTV advertising.Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting.
Teads Unveils Next Generation Contextual & Identity Graph Built for the Premium Open Internet & CTVTeads Omnichannel Graph (OG) enhances contextual and audience-targeting in CTV environment.Teads OG enables advertisers to plan, activate, and measure cross-screen video campaigns efficiently.
How Carl's Jr. is driving in-store visits with AI-fueled CTV advertisingSuccessful use of AI-enriched contextual targeting in CTV advertising by Carl's Jr. via private marketplace, resulting in significant lift in visits and sales.
Seedtag Cuts Its Teeth On CTV With Contextual Targeting | AdExchangerContextual targeting is becoming prominent in CTV advertising.Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting.
Goodbye, Outstream: The Digital Video Classification Shakeup | AdExchangerAd tech companies are using AI models like ChatGPT for media buying context targeting capabilities.Changing definitions by IAB Tech Lab provides transparency in video ad experiences.