#contextual-targeting

#contextual-targeting

Oracle's exit from advertising creates a $300 million gap, prompting marketers to reconsider their tech solutions.

Contextual targeting is resurging as brands shift away from third-party cookies, especially with forthcoming changes by Google.

Amazon is offering to connect media companies' first-party contextual data with its own transaction data as a retailer in the post-third-party cookie ad market.

Publishers who have prepared for the cookie-pocalypse and have surplus first-party data are the ones who stand to benefit the most from this offering.

AI-driven targeting and contextual targeting have become key strategies in advertising in 2023.

Generative AI is predicted to play a major role in marketing strategies in 2024.

Samba TV's acquisition of Semasio prioritizes contextual targeting over user data, enhancing advertising relevance and accuracy.

People appreciate brands on Reddit when they engage authentically and relevantly, leveraging contextual targeting for success.

Primis partners with VideoElephant to enhance video discovery through expanded content access and improved targeting capabilities.

Transparency and accuracy are crucial in evaluating contextual targeting technology claims in the era of third-party cookie demise.

Zeotap Data and Illuma have partnered to create a powerful advertising solution that combines audience targeting with contextual targeting.

This partnership provides valuable insights into how target audiences behave online and helps advertisers scale with relevant reach.

News publishers are overcoming brand safety barriers by offering ad buyers the opportunity to use content taxonomy for contextual ad targeting.

Equativ partners with IAS to enhance brand safety, contextual targeting, and viewability through pre-bid segments.

Data and AI can overcome advertisers' unwillingness to invest in audio advertising.

Partnership with Barometer enhances contextual targeting for podcast ad creative.

Combining Barometer's Brand Suitability and Contextual Targeting with Frequency's Audio Ad Management Platform enhances advertisers' capabilities in curating the ideal context for reaching listeners.

Partnership with Barometer for contextual targeting in podcast advertising.

Teads Omnichannel Graph (OG) enhances contextual and audience-targeting in CTV environment.

Teads OG enables advertisers to plan, activate, and measure cross-screen video campaigns efficiently.

Successful use of AI-enriched contextual targeting in CTV advertising by Carl's Jr. via private marketplace, resulting in significant lift in visits and sales.

Contextual targeting is becoming prominent in CTV advertising.

Seedtag's Contextual TV product offers audience segments based on viewing habits for more effective ad targeting.