MarkApp has partnered with AdSpin Games to integrate AdSpin's gaming inventory into its bidder ecosystem, PANTHEON, enhancing performance and contextual targeting for advertisers. This collaboration aims to scale MarkApp's mobile inventory while focusing on privacy-conscious user acquisition strategies. AdSpin Games, known for its popular mobile titles with millions of installs, enhances the offering with various ad formats in compliant environments. The partnership is set to optimize the performance of campaigns by leveraging behavioral data and contextual signals in real-time.
This partnership strengthens our contextual layer with deterministic signals from fully controlled inventory, driving cost-efficient results for CPI, CPA, and branding campaigns.
AdSpin's integration unlocks a dynamic signal loop between content, context, and user behaviour.
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