"Apple announced that its in-house streaming platform Apple TV+ will now be called Apple TV. The rebrand is effective immediately and was hidden inside a press release for the streaming release of F1: The Movie. The move sparks some confusion as Apple TV will now be used for the streaming service, the app that you stream from and the Apple TV 4K set-top-box device, which Apple still sells."
"Apple TV+ is now simply Apple TV, with a vibrant new identity. Ahead of its global streaming debut on Apple TV, the film continues to be available for purchase on participating digital platforms, including the Apple TV app, Amazon Prime Video, Fandango at Home and more. Interestingly enough, the naming change is not yet reflected on the Apple TV landing page, which still has the plus moniker."
Apple announced that its in-house streaming platform Apple TV+ will now be called Apple TV. The rebrand is effective immediately and appeared inside a press release for F1: The Movie. The new name overlaps with the Apple TV app and the Apple TV 4K set-top-box device. The film remains available for purchase on participating digital platforms including the Apple TV app, Amazon Prime Video, and Fandango at Home. The Apple TV landing page still displays the plus moniker. Apple released a new Apple TV app icon in iOS 26.1 beta 3 featuring colors inside the icon.
Read at GSMArena.com
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