#fox-one

#fox-one

The first games of football season loom, and with them, the high-profile contract renegotiations for the stations and streamers that air them. Last night, Fox and YouTube TV fired off dueling statements indicating they were at loggerheads on their latest deal renewal. The way Fox tells it on an attack-ad-style microsite: "Google is attempting to use its market power to pressure Fox to agree to unfavorable and one-sided terms, prioritizing their own interests over a fair agreement for its customer."

Fox is launching Fox One, its $20-a-month service, with modest aspirations for subscriber numbers, indicating a cautious approach to its entry into the streaming market.