fromFast Company
4 days agoSports media startup OffBall is finding traction with a new way to engage fans: WhatsApp group chats
Would you want to be in a group chat with your favorite sports celebrities and athletes? You'll have your chance this fall, thanks to a collaboration between WhatsApp and OffBall. OffBall, a year-old sports media startup that focuses on careful curation for its followers, announced on Friday that it was bringing back The Chat, which it had previously conducted with sports stars such as LeBron James.
National Basketball Association