"Amazon Prime Video will stream two hours of early round live coverage from Augusta National Golf Club on Thursday and Friday, marking a significant shift in media partnerships for the Masters."
"Live sports rights are expensive, but the biggest events guarantee large audiences, making them less risky than high-priced investments in scripted movies and TV series."
"The Masters is a favorite among golf enthusiasts and attracts casual fans, with the final round last year averaging 12.7 million viewers on CBS, the highest since 2018."
"Augusta National takes special care to preserve the timeless experience of watching the best golfers in the world come together on the legendary course that first hosted the event in 1934."
For the first time, Amazon Prime Video will provide two hours of early round live coverage of the Masters golf tournament on Thursday and Friday. This coverage will precede ESPN's telecasts. CBS will continue to air the final two rounds over the weekend. Amazon's acquisition of the Masters streaming rights follows years of negotiations and is part of its strategy to expand its live sports portfolio. The Masters attracts large audiences, making it a valuable investment for streaming platforms.
Read at Los Angeles Times
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