"Would you want to be in a group chat with your favorite sports celebrities and athletes? You'll have your chance this fall, thanks to a collaboration between WhatsApp and OffBall. OffBall, a year-old sports media startup that focuses on careful curation for its followers, announced on Friday that it was bringing back The Chat, which it had previously conducted with sports stars such as LeBron James."
"The Chats will occur during live sporting events, allowing fans to engage and discuss what's happening, Offball said. The company describes it as a unique "second screen" experience. Here's the announced schedule for the future Chats: October 19: F1 Austin Grand Prix with Ricciardo and pro motocross/supercross racers Hunter Lawrence and Jett Lawrence. November 12: NBA Los Angeles Lakers versus Oklahoma City Thunder with Maxey and Haliburton."
OffBall partnered with WhatsApp to revive The Chat, a franchise that places sports celebrities and fans in large group chats. The Chats let participants text one another or follow conversations in real time, creating a second-screen experience during live sporting events. Upcoming Chats feature Daniel Ricciardo at the Austin F1 Grand Prix, Tyrese Maxey and Tyrese Haliburton during an NBA game, and Kylie Kelce with comedian Caleb Hearon at an NFL matchup. The Chat leverages WhatsApp Communities and emphasizes athlete-driven social interaction and curated fan engagement.
Read at Fast Company
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