"Brandon Riegg, Netflix's vice president of nonfiction series and sports, stated, 'This is in with our event strategy. On opening night, there's only one game, and it's on Netflix. And then doing the Home Run Derby and Field of Dreams, we can capitalize on the renewed fandom and energy around baseball.'"
"Netflix is paying an average of $50 million per season for three years for the rights to stream three marquee MLB events, similar to its NFL rights."
Netflix's entry into live sports continues with Major League Baseball, beginning with the Yankees and Giants game. This partnership includes three key events: the Home Run Derby and the Field of Dreams game. Netflix's strategy mirrors its successful NFL venture, driven by audience interest from documentaries. The company is investing $50 million per season for three years and holds worldwide rights to these MLB events, enhancing its sports portfolio alongside previous rights for the World Baseball Classic and upcoming FIFA Women's World Cups.
Read at ABC7 San Francisco
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