fromItsnicethat
8 hours agoSamba's mythical direction for sports brand Yonex transforms tennis into a gladiator's arena
Samba likes to start off his projects with poetry, translating emotion onto the page before raising his camera. Each of the tennis players captured in the film is depicted like a statue, with a raise of a racket featured as a nod to New York's Lady Liberty. The outlines of moving figures are caught in silhouettes, carrying architectural visual language. Samba says: "The intention with the silhouettes in the piece was to mirror New York itself, half in light, half in shadow."
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