""Once we started dating, I realized what his life was like-all the travel, the intensity of his tours-and I was excited to join him," Riddle recalls in and exclusive interview. "I also knew I'd get labeled a WAG, and to be honest, I had an idea in my head of what that meant and it wasn't the most positive connotation.""
"Morgan Riddle has been a constant presence courtside for Taylor Fritz, traveling with him across the globe as he competes on the ATP Tour. But far from being just a spectator, Riddle has carved out her own identity as a highly influential content creator, building an online community that she says has helped introduce thousands of new fans to the sport of tennis."
Morgan Riddle travels courtside with Taylor Fritz across the ATP Tour and has cultivated a significant online presence as a content creator. She transitioned from influencer marketing into life on tour and initially underestimated Fritz's tennis status. Touring life revealed many partners who pursued education, careers, and nonprofits, shifting perceptions of the WAG role. Riddle maintained professional ambitions while managing U.S. corporate hours across time zones, including early-morning Zoom calls from Asia and Australia. She began sharing match-day outfits and behind-the-scenes tournament glimpses because few people produced tour content, and those posts attracted a broader, younger tennis audience.
Read at Athlon Sports
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