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10 hours agoInside Heineken's limited-edition NA beer campaign at the US Open
Last year, the limited-edition cans - called Heineken's 0.0 L0ve.L0ve cans - sold out during the first week of the U.S. Open, where they were sold exclusively. In turn, on-site NA sales at the tournament for Heineken grew 25% over 2023. Now the beer giant wants to bring that buzz outside the stadium and onto retail shelves for at-home tennis fans - the limited-edition can will be sold at retail nationwide over the coming weeks.
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