Mitchell Smith, X's head of original content, says the company's video ventures this year have moved from the "crawl" stage to "walk." He noted, "Having world-class athletes and creators in their own right like Serena and Venus willing to launch a show with us is a great illustration of the evolution."
When @kendricklamar and team called and was like 'we've been trying to do something forever, what about this? We loved your crip walk at the Olympics after you won the gold medal,' Williams wrote Tuesday on Instagram.