Serena Williams has taken on the role of entrepreneur-in-residence at Reckitt, where she will mentor startups in hygiene, maternal care, and health equity. Her focus is particularly on supporting women and people of color, who are often overlooked in venture capital. Despite women-led companies performing well, they receive less than 3% of global funding. Williams' partnership with Reckitt correlates with the launch of Reckitt Catalyst, a £10 million initiative aimed at boosting access to health solutions for underserved communities by 2030.
This includes mentorship, funding, and strong belief.
It's not charity. It's smart business.
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