Serena Williams, now leading her venture capital firm Serena Ventures, emphasizes that achieving success requires relentless effort and determination every day, akin to her tennis training. She advocates for consistency, discipline, and resilience, stressing that the grind is continuous in both sports and business. Since stepping back from tennis after an illustrious career, where she secured 23 Grand Slam titles, she's focused on empowering underrepresented founders, with a significant portion of her portfolio comprising diverse entrepreneurs. Williams aims to uplift startup leaders and small businesses through her investments and mentorship.
"Tennis is [played] every day, you have to do it every day. You have to train, and business is the same."
"You also have to be determined through ups and downs, be determined to keep going."
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