Fox announced plans to launch its streaming service, Fox One, before the NFL season starts. This service will provide livestreams and on-demand content across Fox's various channels. Pay TV subscribers may have access to Fox One as part of the company's strategy to retain existing viewers. Fox CEO Lachlan Murdoch emphasized the importance of traditional cable subscribers, while Pete Distad highlighted the service's intent to reach beyond pay-TV. Personalization features and bundling options with Fox Nation are also expected, though pricing details remain unclear.
Fox One is designed to reach outside of the pay-TV bundle and deliver all the best FOX branded content directly to viewers wherever they are.
We do not want to lose a traditional cable subscriber to Fox One, emphasizing the importance of maintaining existing pay TV viewers.
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