How Crunchyroll took over the anime world
Briefly

Crunchyroll began as a small streaming platform but grew into the foremost authority in anime distribution worldwide. The service played a pivotal role in bringing anime into mainstream culture, highlighting Japanese media's cultural significance on an international level. With strategic partnerships, expansive licensing deals, and the production of original content, Crunchyroll revolutionized how anime is consumed and appreciated globally, ultimately altering the entertainment landscape and establishing itself as the go-to platform for anime fans everywhere.
Crunchyroll started as a small streaming service and evolved into a major player, capitalizing on the growing fandom for anime and expanding its operations globally.
The platform played a crucial role in popularizing anime outside Japan, making it accessible to a global audience and influencing the perception of Japanese media.
Through strategic partnerships, licensing deals, and investments in original content, Crunchyroll reshaped the anime distribution model and became synonymous with anime streaming.
Crunchyroll’s impact on the entertainment landscape signifies a broader trend where niche markets can achieve mainstream success through targeted outreach and community engagement.
Read at Fast Company
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