"The streaming giant's most affordable, ad-supported tier now costs $8.99 per month, up from the previous $7.99 monthly subscription fee, Netflix confirmed to TechCrunch in an email."
"Netflix says new members who sign up will see the new plan prices from March 26, while existing subscribers will see the updated prices roll out over the coming months."
"The company told TechCrunch that the changes are designed to reflect improvements to its 'wide range of entertainment' and the quality of its service."
"Netflix last raised prices in January 2025. Since then, the company has updated its platform with a series of new additions, including the rollout of video podcasts as well as more livestreaming content."
Netflix has raised its subscription prices, with the ad-supported tier now at $8.99, the standard plan at $19.99, and the premium plan at $26.99. Adding extra viewers has also become more expensive, with new costs of $6.99 and $8.99 for ad-supported and ad-free plans, respectively. The price changes aim to reflect enhancements in Netflix's entertainment offerings. New members will see these prices from March 26, while existing subscribers will be notified a month in advance. The last price increase occurred in January 2025.
Read at TechCrunch
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