""Our goal has always been to make great entertainment more accessible. Expanding to Prime Video builds on our momentum and furthers our mission to deliver an ad-free streaming experience at a price that makes it easy for audiences everywhere to enjoy content they love.""
""Howdy was designed to complement, not compete with, premium services.""
""Howdy features a library of nearly 10,000 hours of content from Roku's partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.""
""The expansion to Prime Video doesn't come as a surprise, as Roku CEO and founder Anthony Wood said at CES in January that Howdy would be coming to other platforms.""
Howdy, Roku's $3 ad-free streaming service, is launching on Amazon's Prime Video, expanding its reach beyond the Roku ecosystem. Launched in August 2025, Howdy offers nearly 10,000 hours of content from major partners like Lionsgate and Disney. Subscribers can access a variety of titles, including popular films and series. Roku aims to complement premium services with Howdy, which requires an Amazon Prime or standalone Prime Video subscription. The expansion aligns with Roku's goal of making entertainment more accessible and follows the acquisition of Frndly TV.
Read at TechCrunch
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