""At a time when most things are getting more expensive, Howdy is designed to make premium, ad-free streaming more affordable and accessible for all viewers," said Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku."
""Launching the Howdy mobile app on iOS and Android enables us to continue growing the service beyond the Roku platform, bringing Howdy's unique value and quality entertainment to even more viewers.""
Roku introduced a standalone mobile app for Howdy, its ad-free streaming service, available on iOS and Android for $2.99 per month. Launched in August 2025, Howdy offers nearly 10,000 hours of content from major partners like Lionsgate and Disney. The app allows subscribers to access Howdy's library on the go. Roku aims to provide affordable streaming options, complementing premium services. The app's launch follows Howdy's expansion to Amazon's Prime Video, marking its first move outside the Roku ecosystem.
Read at TechCrunch
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