#direct-to-consumer

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#e-commerce

Temu's U.S. Seller Program Is a DTC Opportunity

Temu provides DTC brands with a strategic platform to gain access to a large customer base in the U.S. market.

How Oreo's new DTC platform fits into Mondelez's evolving data strategy

DTC remains valuable for CPG marketers as part of an omnichannel strategy, particularly for brands like Oreo.

Lessons from Changing 3PLs

Scaling down a business entails navigating unique challenges such as excess inventory management and seeking appropriate logistics partnerships.

3 tips for cutting through the DTC noise with marketing data | MarTech

Adopting a DTC strategy is essential for companies to engage consumers directly and optimize their buying journey.

Fashion Buyer Turned Creator Makes 8-Figures With Accessories Brand

Cass DiMicco successfully leveraged social media to launch her luxury accessories brand Aureum, now thriving with a diverse product catalog and strong sales.

A guide to direct-to-consumer (DTC, D2C) - LogRocket Blog

DTC simplifies supply chains, eliminates intermediaries, and focuses on direct customer engagement for a more cost-effective and personalized business approach.

Temu's U.S. Seller Program Is a DTC Opportunity

Temu provides DTC brands with a strategic platform to gain access to a large customer base in the U.S. market.

How Oreo's new DTC platform fits into Mondelez's evolving data strategy

DTC remains valuable for CPG marketers as part of an omnichannel strategy, particularly for brands like Oreo.

Lessons from Changing 3PLs

Scaling down a business entails navigating unique challenges such as excess inventory management and seeking appropriate logistics partnerships.

3 tips for cutting through the DTC noise with marketing data | MarTech

Adopting a DTC strategy is essential for companies to engage consumers directly and optimize their buying journey.

Fashion Buyer Turned Creator Makes 8-Figures With Accessories Brand

Cass DiMicco successfully leveraged social media to launch her luxury accessories brand Aureum, now thriving with a diverse product catalog and strong sales.

A guide to direct-to-consumer (DTC, D2C) - LogRocket Blog

DTC simplifies supply chains, eliminates intermediaries, and focuses on direct customer engagement for a more cost-effective and personalized business approach.
moree-commerce

Alexis Bittar's Bittarverse Is Revolutionizing Brand Storytelling

The Bittarverse redefined content marketing for Alexis Bittar, blending authentic narratives with a direct-to-consumer approach in fashion.
#entrepreneurship

Meet the Viral Brand That Promises to Make Sweatpants Chic Again

Daily Drills has turned into a successful lifestyle brand by staying true to their unique identity and offering elevated activewear and loungewear.

A simple detail turns this new toiletry bag into a brilliant design

Steph Hon persevered against skepticism to launch Cadence, a brand thriving in travel accessories designed from sustainable materials.

Second Life: Rebecca Zhou

Rebecca Zhou exemplifies the transformative power of strategic pivots in one's career, leading to significant breakthroughs in the DTC landscape.

How She Started a Multimillion-Dollar Business From Home | Entrepreneur

Arsha Jones turned her craving for mambo sauce into a successful business, Capital City Mambo Sauce, after realizing market potential.

Free Webinar | July 10: How to Get Your Products Sold in Stores | Entrepreneur

Learn strategies from Ross MacKay on placing products in retail stores successfully.

Tapping into Your Unconventional Thinking and Using It to Create Million-Dollar Businesses | Entrepreneur

Learn from Little Spoon founders about unconventional thinking, marketing, relationships, and thought leadership in business.

Meet the Viral Brand That Promises to Make Sweatpants Chic Again

Daily Drills has turned into a successful lifestyle brand by staying true to their unique identity and offering elevated activewear and loungewear.

A simple detail turns this new toiletry bag into a brilliant design

Steph Hon persevered against skepticism to launch Cadence, a brand thriving in travel accessories designed from sustainable materials.

Second Life: Rebecca Zhou

Rebecca Zhou exemplifies the transformative power of strategic pivots in one's career, leading to significant breakthroughs in the DTC landscape.

How She Started a Multimillion-Dollar Business From Home | Entrepreneur

Arsha Jones turned her craving for mambo sauce into a successful business, Capital City Mambo Sauce, after realizing market potential.

Free Webinar | July 10: How to Get Your Products Sold in Stores | Entrepreneur

Learn strategies from Ross MacKay on placing products in retail stores successfully.

Tapping into Your Unconventional Thinking and Using It to Create Million-Dollar Businesses | Entrepreneur

Learn from Little Spoon founders about unconventional thinking, marketing, relationships, and thought leadership in business.
moreentrepreneurship

The "Hotel Worthy" Bedding Brand Every Editor Loves (We've Tested All Their Sheets!)

Enhancing your bed's comfort can start with upgrading sheets, a more manageable approach than an entire bed overhaul.

Looming Trade War Is Upending Supply Chains

Tariffs and trade relations are prompting U.S. brands to rethink their sourcing strategies for private label and DTC products.

The Delicious Frozen Dumplings I'm Stocking Up On This Fall (I Can't Get Enough!)

MìLà's potsticker-style dumplings provide an easy meal solution, particularly during busy or challenging times.
#advertising

WBD's DTC Ad Revenue Grew Nearly 50% In Q3 (But It's Not All Good News) | AdExchanger

WBD's overall revenue dropped 4% in Q3, but growth in direct-to-consumer segment fuels future optimism.

DTC Briefing: Why some marketers worry that Meta is 'broken'

Direct-to-consumer marketers are expressing concerns about Meta being broken.
Marketers are facing unique and persistent issues with Meta this time.

WBD's DTC Ad Revenue Grew Nearly 50% In Q3 (But It's Not All Good News) | AdExchanger

WBD's overall revenue dropped 4% in Q3, but growth in direct-to-consumer segment fuels future optimism.

DTC Briefing: Why some marketers worry that Meta is 'broken'

Direct-to-consumer marketers are expressing concerns about Meta being broken.
Marketers are facing unique and persistent issues with Meta this time.
moreadvertising
#electric-vehicles

Scout Is Cutting Out Dealers. That's A Big Win For Consumers

Scout Motors is set to launch its SUVs, the Terra and Traveler, in 2027 with a direct-to-consumer sales model.

Porsche is setting up shop at Santana Row

Santana Row pioneered the direct-to-consumer Tesla Store model, redefining auto sales with an innovative retail experience.

Scout Is Cutting Out Dealers. That's A Big Win For Consumers

Scout Motors is set to launch its SUVs, the Terra and Traveler, in 2027 with a direct-to-consumer sales model.

Porsche is setting up shop at Santana Row

Santana Row pioneered the direct-to-consumer Tesla Store model, redefining auto sales with an innovative retail experience.
moreelectric-vehicles

Investor P180 Takes A Minority Stake In Altuzarra

Joseph Altuzarra partners with P180 to enhance direct-to-consumer growth, highlighting innovation in the fashion retail landscape.

Inside MiLa's Pivot to Direct-to-Consumer Chinese Delicacies | Entrepreneur

MìLà's branding focuses heavily on storytelling that honors cultural heritage while appealing to modern consumers.
#brand-strategy

Direct-to-consumer challengers are still outplaying fashion's stalwarts - here's how

Direct-to-consumer brands are redefining marketing in fashion through community engagement and innovative strategies.
The success of brands like Adanola demonstrates the effectiveness of organic growth followed by targeted paid advertising.
A full-funnel marketing approach is essential for sustained growth and customer loyalty.

DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshes

Brands are evolving their marketing strategies as they mature in a saturated direct-to-consumer market.

Away and La Ligne's new suitcase collaboration is a hit of summer dopamine

Direct-to-consumer brands La Ligne and Away collaborate on striped themed travel items, focusing on delighting existing customers more than attracting new ones.

Direct-to-consumer challengers are still outplaying fashion's stalwarts - here's how

Direct-to-consumer brands are redefining marketing in fashion through community engagement and innovative strategies.
The success of brands like Adanola demonstrates the effectiveness of organic growth followed by targeted paid advertising.
A full-funnel marketing approach is essential for sustained growth and customer loyalty.

DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshes

Brands are evolving their marketing strategies as they mature in a saturated direct-to-consumer market.

Away and La Ligne's new suitcase collaboration is a hit of summer dopamine

Direct-to-consumer brands La Ligne and Away collaborate on striped themed travel items, focusing on delighting existing customers more than attracting new ones.
morebrand-strategy
#marketing-strategies

Nike's move to brand thinking over quick wins shows boardrooms are relearning patience

Current challenges at Nike highlight the importance of effective marketing strategies in maintaining brand value and market position.

DTC Briefing: How brands like Kopari Beauty, Olipop and more are rethinking their marketing operations as they scale

Direct-to-consumer startups are evolving into omnichannel brands by adapting their marketing strategies to scale and internalize growth.
Transitioning from viral social media tactics to establishing robust marketing operations is crucial for long-term success.

Nike's move to brand thinking over quick wins shows boardrooms are relearning patience

Current challenges at Nike highlight the importance of effective marketing strategies in maintaining brand value and market position.

DTC Briefing: How brands like Kopari Beauty, Olipop and more are rethinking their marketing operations as they scale

Direct-to-consumer startups are evolving into omnichannel brands by adapting their marketing strategies to scale and internalize growth.
Transitioning from viral social media tactics to establishing robust marketing operations is crucial for long-term success.
moremarketing-strategies
#innovation

Scandinavian Biolabs Secures 4 Million to Expand Hair-Loss Product Range

Scandinavian Biolabs raised €4 million to expand their non-invasive hair-loss solutions in new markets like the UK, Germany, and the US.

Why Pat McGrath is one of Fast Company's 10 most innovative people of the last 10 years

Pat McGrath transformed the beauty industry by integrating artistry and creativity into makeup, making it a form of escapism for users.

Euphree Stellar Falcon Review

E-bike brands like Euphree are rapidly evolving and innovating to compete in the direct-to-consumer market, with features like customizable LCD displays and programmable strobe lighting for safety.

Scandinavian Biolabs Secures 4 Million to Expand Hair-Loss Product Range

Scandinavian Biolabs raised €4 million to expand their non-invasive hair-loss solutions in new markets like the UK, Germany, and the US.

Why Pat McGrath is one of Fast Company's 10 most innovative people of the last 10 years

Pat McGrath transformed the beauty industry by integrating artistry and creativity into makeup, making it a form of escapism for users.

Euphree Stellar Falcon Review

E-bike brands like Euphree are rapidly evolving and innovating to compete in the direct-to-consumer market, with features like customizable LCD displays and programmable strobe lighting for safety.
moreinnovation

14 Foolproof Gifts from Editor-Loved Brand Quince - Including the Constantly Sold-Out Suitcase We Love

Quince offers high-quality, affordable products focusing on sustainability and style for various gift options during the holiday season.

Todd Snyder Continues to Roll Out Stores Across U.S.

Todd Snyder emphasizes the importance of retail for customer engagement and plans to expand physical stores across the U.S.

3 Little-Known Hollywood Stocks You Should Buy

Hollywood stocks face a downturn, with analysts recommending caution, except for a few select companies like Disney and Comcast.

Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?

Everlane overcame challenges like declining sales to achieve record profits.
The company aims to hit $1 billion in annual sales by investing in social media and following its pre-pandemic direct-to-consumer playbook.

Council Post: E-Commerce Toolkit Trends For 2024

AI is adding substantial value to daily business activities.
Friz is an AI social media manager that can generate visual content for direct-to-consumer brands.

The Rise of Indie Running Brands

The running industry is being infiltrated by smaller, independent running brands that are gaining market share.
Indie brands are thriving due to their distinctive product offerings and direct-to-consumer business model.

This DTC Home Brand Sells the Most Gorgeous Quiet Luxury-Inspired Finds

Castlery offers investment-worthy furniture with 'quiet luxury' at reasonable prices, redefining high-end furniture accessibility.

This Furniture Brand Sells Easy-to-Assemble Mid-century Modern-Inspired Finds That Last Years

Burrow offers modular mid-century modern furniture with durable construction and discount sales up to 60%. Founded by UPenn classmates Kuhl and Chopra.
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