How Ray Chen Simplified Window Treatments at TWOPAGES

"Custom drapery depends on a series of calculations that remain largely unseen. Measurements define scale. Yardage determines proportion. Fabric and lining affect weight, opacity, and movement. Much of this work takes place before a finished curtain ever comes into view. For Ray Chen, founder of TWOPAGES, an early mover in modern window-treatment solutions, this layered process became a point of focus."

"In reflecting on the company's early thinking, he returns to a single aim. "Our goal was to demonstrate that custom drapery, traditionally complex, could be remarkably simple," he says. His attention settled on how people move through the process itself. At the core of that effort, Chen frames TWOPAGES as "a human-centric technology company," guided by customers' expectations around quality, pricing, and speed. He describes this as an "unchanging measure"-one that informs how the company structures its tools, workflow, and fulfillment."

"TWOPAGES applies this thinking through a menu-style system that brings measurements, specifications, and pricing into a single workflow, supporting made-to-measure curtains across a wide range of fabrics and finishes. When the company launched in 2015, the direct-to-consumer model was paired with production and fulfillment systems designed to handle custom orders at scale. "It wasn't a single project-it was the patterns in early customer feedback," Chen says, pointing to recurring comments like "Easy to order," "So many options," and "Arrived so quickly.""

Custom drapery requires precise measurements, yardage calculations, and fabric choices that determine weight, opacity, and movement before any curtain appears. TWOPAGES focuses on simplifying that layered process by centering tools and workflows on customer expectations for quality, pricing, and speed. A menu-style system consolidates measurements, specifications, and pricing into a single ordering workflow for made-to-measure curtains across many fabrics and finishes. A direct-to-consumer production and fulfillment model launched in 2015 to handle custom orders at scale. Early customer feedback showed patterns of easy ordering, abundant options, fast arrival, and time savings through fewer store visits and reduced comparison shopping.

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