""Fragrance and music can both trigger emotional responses," Edwards tells InsideHook. "They have the ability to calm us, make us feel lighter or tap into a memory. We wanted to create something different from traditional colognes and felt the universal nature of music was a great entry point for understanding what the scent might smell like and how it can enhance your mood.""
""We were always told not to do this, but we went for it anyway. Developing something totally new gave us the freedom to push boundaries in every way, while continuing to explore fresh ways of engaging with fragrance and our community. It also opened us up to a new audience - people who might not have connected with the style or DNA of Snif's core line.""
Notewrks is a male-focused sub-brand offering three masculine-leaning colognes—Clean Getaway, Sunny is a Feeling and Room for Dessert—priced under $100. Each scent is paired with a music genre and accompanied by a Spotify playlist accessible via QR code to align fragrance with mood. The line separates visually and conceptually from Snif with contemporary design cues like primary colors, grooved caps and bold labeling while retaining compact 30ml square bottles with magnetic caps for travel. Development aimed to push boundaries, attract a new audience, and use music's universal emotional triggers to shape scent perception and experience.
Read at InsideHook
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