"Most authors never meet the people who buy their books. They post the Amazon link, watch the rankings, and hope something happens. Garrett Perkins wants to change that. As Chief Revenue Officer at Givington's, a platform that helps authors sell directly to readers, Garrett has spent years studying what really moves books and builds loyal audiences. His takeaway: it's not about chasing algorithms or retailers. It's about connection."
"Garrett Perkins: "Direct-to-consumer means helping authors and creators move books directly to the people who matter most-the readers they actually know, the ones they have a real relationship with." When Garrett talks about "direct-to-consumer," he isn't describing a marketing tactic-he's describing a relationship. The goal isn't to cut out bookstores or rely solely on retailers; it's to stay connected to the people who already care about your work. The principle is simple: if you don't know who's buying your book, you're building someone else's business, not your own."
"Garrett Perkins: "When your book sits on Amazon and you say, 'Hey, go buy my book on Amazon,' those 3,000 people that wanted to support you-you have no idea who those people are. Those are now Amazon's customers." Garrett isn't anti-Amazon; he's just pro-awareness. When every sale happens through a retailer, you lose sight of the very people you wrote the book for. His advice: give your readers a choice. Use retailers for reach, but make sure there's always a way for them to"
Direct-to-consumer selling centers on cultivating real relationships with readers instead of treating sales as anonymous retail transactions. Authors retain ownership of customer data and use direct channels to build loyalty, repeat buyers, and meaningful engagement. Retailers can provide reach, but direct sales ensure the readers remain the author's customers. Giving readers a choice between retailers and direct purchase preserves reach while enabling relationship-building. Each book should be treated as part of a long-term career strategy rather than a one-off marketing campaign. Practical, relationship-focused tactics outperform short-term algorithm chasing.
Read at Nextbigideaclub
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