"Listeners and readers of "Ecommerce Conversations" know I occasionally depart from interviews to share my experiences owning and operating Beardbrand, the direct-to-consumer brand I launched a decade ago. To date, I've addressed hiring, branding, profit-building, priority-setting, exiting, overcoming setbacks, and top business models. This too is a solo episode, addressing entrepreneurial doldrums, when a business is seemingly stuck in no growth or worse. Certainly that's the story of Beardbrand over the past couple of years."
"Implement a clear operating framework, such as EOS - Entrepreneurial Operating System - to guide meetings, goal-setting, and accountability. It keeps everyone aligned and focused. Define culture. Clarify why your company exists, who you serve, and how. If you haven't done these things, you can feel lost, really quickly. Boundaries create focus, and focus strengthens customer relationships. Define mission and core values. Create a memorable mission and concise core values for your team to live by."
"Outsource when necessary. Regularly assess what to keep in-house and what to outsource. A smaller, focused team provides flexibility and freedom, while trusted external partners handle the rest. Improve manufacturing. Continuously evaluate suppliers and get multiple quotes. Choose partners that meet quality, timing, and minimum order quantities, and stay ready for changes in pricing or management. Implement better shipping. Re-quote carriers such as FedEx, UPS, USPS, and DHL to maintain competitive rates. Review box sizes, packaging, and 3"
Thirty-six tactical ideas aim to jolt companies out of stagnation and provide a checklist for launching projects, cutting costs, or resetting focus. Recommendations cover operations, culture, product, marketing, and finance. Operational tactics include adopting an operating framework like EOS, clarifying purpose and customer focus, defining a concise mission and core values, outsourcing non-core tasks, improving manufacturing partnerships, and re-quoting shipping carriers while reviewing packaging. Emphasis falls on building a small, focused team, choosing suppliers that meet quality and MOQ requirements, and reinforcing values through hiring and recognition. The approach blends strategic alignment with practical vendor and cost-management actions.
Read at Practical Ecommerce
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