"The product will offer unprecedented access to their favorite hosts, thoughtful curation, opportunities to join vibrant discussions, and resources to engage in their communities and the fight for American democracy. The network currently features hosts such as Joe Scarborough, Mika Brzezinski, Rachel Maddow, Nicolle Wallace, Ali Velshi, Jen Psaki, and others. The service will still include a traditional 24/7 streaming access to MS NOW."
"Versant, MS NOW's parent company, announced on Thursday its intention to take MS NOW's digital presence significantly further in the summer of next year. The announcement was made at an investor day event held in New York City. The company is hyping the product as something beyond a traditional streaming platform, calling it the next evolution after launching MS NOW Live, a live event series hosted by the network and featuring show hosts."
Versant plans to expand MS NOW's digital presence with a direct-to-consumer product launching in summer next year, announced at an investor day in New York City. The product is positioned beyond traditional streaming, emphasizing community, membership, and democracy rather than a standard SVOD model. The service will centralize progressive content from podcasts, YouTube, short-form video, and news, provide unprecedented access to hosts, curated programming, opportunities for discussion, and resources for civic engagement. The offering will retain a 24/7 MS NOW stream and aims to serve progressive audiences currently stitching together disparate media sources. Recent rebranding coincided with double-digit ratings gains.
Read at www.mediaite.com
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