Knix is expanding into the U.S. market with its first permanent store in New York City's Soho neighborhood. This location has the highest customer penetration rate for Knix in America. Though 80% of revenue comes from online sales, the physical stores have a noteworthy 40% conversion rate, contributing significantly to growth. A new Ohio fulfillment center aims to improve shipping times and the seamless experience for U.S. customers. Knix plans to open additional locations in Manhattan and Brooklyn following its successful Canadian expansion, ultimately achieving 20 stores across North America by year-end.
Knix, known for its leakproof underwear, will open its first permanent retail store in the U.S. in New York City's Soho, targeting growth in the market.
Eighty percent of Knix's sales originate from its website; however, physical stores have shown a 40% conversion rate, proving to be effective growth channels.
A new fulfillment center in Ohio will enhance shipping efficiency for U.S. customers, enabling faster deliveries to Knix's New York City store.
After tremendous success in Canada, Knix aims to expand its presence in the U.S., with aspirations to open more stores across Manhattan and Brooklyn.
Collection
[
|
...
]