Monica Freedman has been named chief direct-to-consumer officer at Veronica Beard. Her role involves shaping the strategic direction and growth of the company's global DTC operations. Freedman previously launched Khy, Kylie Jenner's DTC fashion brand, and served in leadership roles at Alo Yoga and Restoration Hardware. She will lead the global e-commerce and North American retail divisions, focusing on CRM and clienteling strategies. Freedman will work closely with brand leadership as Veronica Beard aims for global growth. She expresses excitement to enhance customer engagement and experiences.
Monica Freedman will oversee global e-commerce and North American retail at Veronica Beard, aiming to enhance customer experiences through a comprehensive CRM and clienteling strategy.
Freedman has developed expertise in digital marketing, analytics, site design, and merchandising throughout her career, helping brands create elevated consumer experiences.
Collection
[
|
...
]