""Our users have significant disposable income and are spending it on DTC products and services elsewhere - e.g., medications; wellness and fitness products; luxury experiences; travel; networking," the document reads. "We are creating new business lines to capture some of this spending, knowing some of it will fail," it continues. The strategy document also includes an expansion of its AI bet, going beyond existing products like A-List and Discover, which are referred to as "just the first examples.""
"Grindr launched Woodwork, its erectile dysfunction medication business, in 2025. At the time, CEO George Arison previewed possible expansion opportunities. "I don't think ED meds will be the only thing," he told Fast Company in May. "It'd be logical to extend into haircare, skincare, and other things of that nature." In its second quarter earnings presentation, Grindr teased its "gayborhood expansion" plans, describing a "digital neighborhood where they can find products and services they need.""
Grindr plans to create multiple direct-to-consumer businesses and aims to scale four successful ventures to $15–$30 million in annual revenue each by 2028. Users have significant disposable income and spend on medications, wellness and fitness products, luxury experiences, travel, and networking. New business lines will target those categories while accepting that some initiatives will fail. Grindr launched Woodwork, an erectile dysfunction medication business, in 2025, and intends to expand into adjacent categories such as haircare and skincare. The company intends to expand AI beyond current features and deploy it across the entire app, and to build a 'gayborhood' digital neighborhood offering products and services.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]