#ai-expansion

#ai-expansion

In 2020, Microsoft President Brad Smith announced that the company would reduce its water consumption and even become "water positive" by 2030. This means that Microsoft would replenish more water than it consumes. At the time, this goal seemed achievable, but the rapid rise of generative AI has completely changed the playing field. The construction of new data centers has accelerated, and with it the need for water for cooling.

"Our users have significant disposable income and are spending it on DTC products and services elsewhere - e.g., medications; wellness and fitness products; luxury experiences; travel; networking," the document reads. "We are creating new business lines to capture some of this spending, knowing some of it will fail," it continues. The strategy document also includes an expansion of its AI bet, going beyond existing products like A-List and Discover, which are referred to as "just the first examples."

Google's Gemini AI model family has expanded with the general availability of the 2.5 Pro model and the introduction of the Flash-Lite version, enabling more cost-effective AI solutions.

We heard from our customers and large organizations that managing data access at scale has become a really big problem,