#omnichannel-retail

#omnichannel-retail

I believed technology could reshape the jewelry industry entirely-changing how customers find pieces they love, personalizing their own designs, and reimagining the customer experience. We launched as a digital-first venture to do just that. Now, two decades into our pioneering digital journey, I've realized something surprising: Our most sophisticated online tools have actually made in-person interactions more valuable. I believe the brands leading the next wave of innovation aren't choosing between digital and physical. They're using digital excellence to help create meaningful in-person connections and lifelong brand affinity.

As a brand, we're focused on making global trends meaningful for Indian shoppers. This season, we're contextualizing Black Friday with India-specific value bundles with our core strengths, expert guidance, assured authenticity, and express delivery Indian customers want real value, not gimmicks, and that's exactly what our curated Black Friday offers deliver. The excitement may be global, but our execution stays rooted in the Indian customer's need for trust and clarity.

In April, QVC Group started streaming 24/7 on the social-media platform, broadcasting its products to millions of users. Today, it has a total of five different TikTok channels, including QVC Beauty, QVC Fashion and, as of this month, QVC Home. In addition to running its own TikTok livestreams and offering goods via TikTok Shop, QVC Group works with 400,000 creators, who show off everything from cleaning products to pajamas. In the second quarter of 2025, the company traced more than 100,000 new customers back to TikTok Shop alone.