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fromModern Retail
3 days ago

'Social scrolling is the new channel surfing': Behind QVC's TikTok strategy

In April, QVC Group started streaming 24/7 on the social-media platform, broadcasting its products to millions of users. Today, it has a total of five different TikTok channels, including QVC Beauty, QVC Fashion and, as of this month, QVC Home. In addition to running its own TikTok livestreams and offering goods via TikTok Shop, QVC Group works with 400,000 creators, who show off everything from cleaning products to pajamas. In the second quarter of 2025, the company traced more than 100,000 new customers back to TikTok Shop alone.
E-Commerce
E-Commerce
fromThe Motley Fool
2 weeks ago

Why Did Direct-to-Consumer Retailers Stumble? | The Motley Fool

Direct-to-consumer retail largely failed due to reliance on cheap digital ads, pandemic-era overvaluation, unsustainable unit economics, and weak profitability, while omnichannel approaches offered better resilience.
Fashion & style
fromEntrepreneur
3 weeks ago

CEO's 'Powerful' Business Change Leads to 8-Figure Revenue | Entrepreneur

Ginny Seymour repositioned Aligne into a design-led, omnichannel contemporary womenswear brand, expanding from UK roots to focus growth in the U.S.
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