""When Mark and I first discussed starting a brand, it wasn't about the products," Arnett tells Entrepreneur. "It was about how we could equip modern consumers with what they need to achieve their goals.""
""The idea for Municipal was something I've wanted to do for a long time," Wahlberg tells Entrepreneur. "It wasn't about just attaching my name to someone else's idea, which is often what celebrity-led brands are. Municipal is different - this is a real partnership from the ground up.""
""They were starting to seek direct relationships with brands they liked, primarily through digital media," he explains."
Harry Arnett met Mark Wahlberg on a golf course and partnered with producer Stephen Levinson to launch Municipal in 2019. Municipal targets the intersection of fitness and fashion, aiming to equip modern consumers to achieve their goals rather than relying solely on product lines. Arnett left his EVP role at Callaway to pursue the venture after observing consumers shifting toward direct, digitally driven relationships with brands. Arnett emphasized revitalizing brands by reconnecting with consumers through community-building strategies. Wahlberg framed Municipal as a genuine, ground-up partnership rather than a celebrity-name endorsement.
Read at Entrepreneur
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