A new direct-to-consumer ESPN Unlimited service launched, priced at $29.99 per month or $299.99 per year. The service provides live access to all ESPN linear networks plus ESPN on ABC, ESPN+, ESPN3, SECN+ and ACCNX. The offering includes roughly 47,000 live events annually, on-demand replays, studio shows, original programming and additional features via an enhanced ESPN App. The product aims to serve cord-cutters and cord-nevers by providing standalone access outside traditional cable bundles and to keep ESPN competitive in a streaming-first viewing environment.
That's partly PR hype, for sure. But it's also true. It really is a big deal. ESPN Unlimited, which costs $29.99 a month or $299.99 a year, gives viewers access to all of ESPN's linear networks: ESPN, ESPN2, ESPNU, ESPNEWS, ESPN Deportes, SEC Network, ACC Network - in addition to ESPN on ABC, ESPN+, ESPN3, SECN+ and ACCNX. It includes 47,000 live events a year, on demand replays, studio shows, original programming and more.
As The Hollywood Reporter's Steven Zeitchik puts it, "... pretty much anything ESPN ever has aired or ever will air. In the brief history of phone applications, perhaps no product has ever given us that much professional video in our pockets." It's a move ESPN needed to make to not only stay ahead in the TV business, but to keep pace.
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