"By selling directly to consumers, DreamSofa eliminates retail markups, offering luxury craftsmanship at 30-40% less than showroom competitors. This business model makes high-end, custom-built sofas more accessible."
"DreamSofa's approach is fully modular and precise down to the inch. Customers can control everything from sofa width and depth to cushion firmness, arm style, and fabric."
DreamSofa, a Los Angeles-based sofa manufacturer, advances custom furniture by offering fully modular designs tailored down to the inch. Unlike traditional brands with fixed templates, customers can customize various aspects like dimensions and materials. An investment in robotics enhances manufacturing efficiency, cutting production times to 3-5 weeks. The integration of digital tools empowers consumers with personalization experiences, while the direct-to-consumer model reduces costs by eliminating retail markups, delivering luxury options at lower prices and ensuring transparent pricing.
#custom-furniture #mass-personalization #direct-to-consumer #technology-in-manufacturing #sustainability
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