The article discusses the importance of cross-selling for e-commerce merchants, drawing from an analysis of 40 direct-to-consumer brands. It emphasizes techniques like product bundling, which not only raises average order value but also simplifies the shopping experience. The bundling method allows shoppers to get better pricing and a comprehensive solution to their needs. Additionally, placing recommendations in the shopping cart helps reduce friction in purchases, further enhancing customer engagement and maximizing sales opportunities.
Using product bundling as a cross-selling technique boosts average order values, simplifies shopper decisions, and addresses shopper needs effectively.
Shopping cart offers, like 'you might also like', enhance the shopping experience by seamlessly integrating related products into the checkout flow.
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