Siblings With Self-Funded 8-Figure Brand Share Business Tips | Entrepreneur
Briefly

Rae and David Liu are siblings who co-founded Leatherology, a luxury leather accessories brand, under their father's company, DC International. With Rae's experience in the fashion industry and David's background in advertising and marketing, they aimed to create a direct-to-consumer brand. They emphasize end-to-end manufacturing by wholly owning their production in China. Rae sought to offer high-quality leather products at reasonable prices, recognizing the barriers many consumers face regarding the affordability of luxury items in the fashion space.
"We own our manufacturing in China, and it's really unique because it's ours, wholly owned, and only produces for [our brands]. So that makes us end-to-end."
"I found myself in my 20s, working long hours in the fashion industry, and realizing that I could never afford the bags that I was working on. Price point and quality were really important to me."
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