fromThe Cyber Express
1 hour agoData Privacy Week 2026 Interview: Why Verification Matters
Ad fraud isn't just a marketing problem anymore - it's a full-scale threat to the trust that powers the digital economy. In 2024 alone, fraud in mobile advertising jumped 21%, while programmatic ad fraud drained nearly $50 billion from the industry. During data privacy week 2026, these numbers serve as a reminder that ad fraud is not only about wasted budgets - it's also about how consumer data moves, gets tracked, and sometimes misused across complex ecosystems.
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