Snapchat will answer your questions with Perplexity's AI search built into chat

"Snap Inc. has struck a $400 million deal with Perplexity to embed its conversational-AI search engine directly into the Snapchat interface. The integration is slated for rollout in early 2026. Snapchat isn't replacing its in-house My AI bot that already uses a mix of LLMs from OpenAI and Google, and now Perplexity AI joins that lineup. The Perplexity engine will appear in the chat so users can ask questions and get conversational, source-backed answers without leaving the app."

"Dropping a search engine into chat means you can now look things up in the same window where you already talk, plan, and share memes with your friends. Perplexity gets instant reach through Snapchat's billion monthly users, while Snap pockets a $400 million boost and a fresh way to stand out. The deal (cash plus equity) will be paid to Snap over a year and starts contributing revenue in 2026, so the partnership is both product and commercial."

"With My AI (GPT/Gemini style) and Perplexity in the same chat, you can double-check answers without leaving Snapchat. It's like getting a second opinion but faster. According to Business Insider, Perplexity will not use Snapchat user data to train its models, which is an important user protection if it holds true. Still, how personalization, logging, and short-term context are handled will be something to watch."

Snap Inc. signed a $400 million deal with Perplexity to embed Perplexity’s conversational search engine into Snapchat, with integration planned for early 2026. The Perplexity engine will appear inside chat so users can ask questions and receive conversational, source-backed answers without leaving the app. Snapchat will retain its in-house My AI that uses LLMs from OpenAI and Google, giving users multiple AI assistants for cross-checking. The deal includes cash and equity paid to Snap over a year and starts contributing revenue in 2026. Perplexity reportedly will not use Snapchat user data to train models. The move expands Snapchat from social sharing toward knowledge and interactive services while raising moderation and personalization questions.

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