"Generative AI tools for marketing are software solutions that create content (i.e. videos, images, text, graphs), campaigns, and insights using artificial intelligence. Marketers use these tools to speed up content creation, personalize messaging, and improve campaign results across email, ads, social, SEO, and analytics. To choose the right tools, look for options that integrate with your CRM, support brand voice controls, and offer strong data privacy. Start with a shortlist, run pilot tests, and roll out gradually."
"Generative AI tools are software solutions that use large-language models (LLMs) or multimodal AI to create new content based on prompts, inputs, or data. Finished products can include text, imagery, video, audio, reports, code, or even ideas. But how can marketers make use of this? Generative AI is useful across numerous marketing channels: Content creation (i.e, blog posts, social media captions, email copy, landing pages, images, videos, and video scripts) Campaign planning (i.e, audience research, competitive analysis, messaging frameworks, and creative briefs)"
Generative AI tools use large-language models and multimodal AI to generate text, imagery, video, audio, reports, code, and ideas from prompts or data. Marketers apply these tools for content creation, campaign planning, email marketing, ads, social, SEO, and analytics to speed production and personalize messaging. Effective selection favors options that integrate with CRM systems, support brand voice controls, and ensure strong data privacy. Teams should shortlist candidates, run pilot tests, and roll out successful tools gradually. Real-world adoption can measurably improve results, for example a manufacturer reduced lead response time by 66% using CRM-integrated AI tools.
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