#marketing-automation
#marketing-automation

Uschamber

1 week ago

How Marketing Automation Tools Can Boost Business

Implement automated marketing tools to save time and reduce overhead costs, boosting marketing ROI. [ more ]

SiliconANGLE

2 days ago

Meta debuts new AI advertising tools, expands Meta Verified availability - SiliconANGLE

Meta Platforms Inc. introduced AI tools to enhance ad campaigns on its platforms. [ more ]

Shopify

1 week ago

The Best Marketing Automation Tools To Simplify Your Business (2024) - Shopify

Marketing automation tools help entrepreneurs save time, reduce human errors, and enhance the effectiveness of marketing campaigns for ecommerce businesses. [ more ]

beehiiv Blog

2 weeks ago

The Ultimate Guide to Marketing Automation

Combining different disciplines can lead to innovation and excellence in any field, as demonstrated by Leonardo da Vinci in art and potentially by email marketers in their industry. [ more ]

TechRepublic

1 month ago

EngageBay CRM Review (2024): Features, Pricing & Alternatives

EngageBay offers comprehensive CRM software with affordable pricing starting at $13.79.

Key features include lead segmentation, form builder, social integrations, A/B testing, help desk support, and calendar automations. [ more ]

MarTech

How to keep your marketing automation campaigns from ruining your week | MarTech

Marketing automation saves time and expands capabilities, yet errors can occur if not managed properly.

Ensure proper personalization, review data fields, establish fallbacks, and continuously monitor campaigns for potential issues. [ more ]

moreMarketing

Entrepreneur

2 days ago

Online marketing

Scale up Your Content Creation with This AI-Repurposing Lifetime Plan for $150 | Entrepreneur

Entrepreneurs can repurpose excess audio, text, and video content into reusable marketing content with AI-driven tools like Unifire.ai. [ more ]

MarTech

2 weeks ago

Deliverability

Email tactics and CTAs for lead generation: Best of the MarTechBot | MarTech

Creating an email program for telecommunications lead generation involves defining target audience, building quality email list, personalizing content, and implementing marketing automation. [ more ]

MarTech

1 month ago

Web design

Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow | MarTech

Enhanced Conversational Flow logic with multiple fields per targeting choice

Reordering of Conversational Flows with ease [ more ]

Creative Boom

Artificial intelligence

Good Habit builds serene brand identity for AI marketing tool, Wonda

AI is increasingly integrated into marketing, like the Wonda AI marketing platform.

Wonda aims to simplify marketing tasks, automate processes, and provide daily reports for a stress-free experience. [ more ]

MarTech

Artificial intelligence

Klaviyo launches Klaviyo AI | MarTech

Klaviyo launches Klaviyo AI with AI-powered tools for personalized marketing.

New features include Segments AI, Email AI, SMS AI, and Forms AI for optimized campaigns. [ more ]

MarTech

Questions to ask marketing automation vendors during a demo | MarTech

Make a list of current, desired, and essential marketing automation capabilities for vendor research.

Consider engaging in a formal RFI/RFP process for vendor selection. [ more ]

MarTech

Marketers keep adding tech despite feeling overwhelmed by too many tools | MarTech

57% of marketers feel overwhelmed by the number of martech platforms available

55% of marketers are looking to simplify their tech stacks in the next 12 months [ more ]

MarTech

CRM and marketing automation: The challenges and benefits of integration | MarTech

CRMs and MAPs are foundational in modern martech stacks.

CRM manages customer data, while MAPs help automate workflows and outreach. [ more ]

MarTech

3 months ago

Did martech break B2B marketing? | MarTech

The birth of marketing technology brought potential to the marketing department.

Marketing automation tools like Eloqua, Marketo, and HubSpot created new sub-niches in the marketing discipline. [ more ]

App Developer Magazine

3 months ago

AI marketing automation from Act On Data Lake| App Developer Magazine

Act-On Software has developed a Data Lake that functions as a private Customer Data Platform (CDP) within its marketing automation solution.

The Data Lake allows for bidirectional sharing of information and enables marketers to import first-party, second-party, and third-party data for more personalized marketing campaigns. [ more ]

The Drum

4 months ago

In adland, what's left that can't be automated?

Automation has become a valuable tool for agencies, allowing them to automate simple tasks and personalize the customer experience.

While automation is beneficial, building genuine relationships with clients and understanding their needs still requires human involvement. [ more ]

AdExchanger

4 months ago

Marketing Workflow Tech Startup Arcane Secures $5 Million In Seed Funding | AdExchanger

Arcane, a marketing workflow automation startup, has raised $5 million in seed funding to tackle the problem of manual, lower-level tasks in marketing.

Arcane's core product is an AI copilot that provides a 'ChatGPT experience plugged into your model marketing data,' and it is planning a public launch of a self-serve offering in Q1 2022. [ more ]

Smartasset

Growth hacking

How Financial Advisors Can Automate Marketing Activities

Marketing automation is transforming how financial advisors operate by enhancing client engagement and maximizing growth

Automation can streamline tasks like client communication, email marketing, and social media scheduling [ more ]

Alleywatch

Stensul Raises $34.5M for its Marketing Creation Platform That Lets Enterprises Create Emails, Landing Pages, and Other Assets Efficiently

Stensul is a creative generation platform that automates the creation of marketing assets with a focus on email marketing and landing pages.

The platform allows teams to collaborate in real-time with brand guidelines and compliance requirements in place. [ more ]

MarTech

4 essential ways to boost your marketing automation program | MarTech

Reverse engineer segmentation to create more effective customer segments based on common pain points and challenges.

Identify repetitive tasks across the organization and automate them to increase efficiency.

Regularly evaluate and optimize your marketing automation program to ensure it is driving value for your organization. [ more ]

Bootstrap Creative