"The launch of our new integrated platform with Delta Media Group brings together CRM, marketing and multi-channel outreach into a single platform. That means less time navigating disconnected systems and more time building relationships and closing deals, Madeline Mordarski, the chief marketing officer of Keyes and Illustrated, wrote in an email. Mordarski added that the platform allows agents to manage and tailor their CRMs, while allowing them to choose between hands-on marketing or automated campaigns."
"Every agent also receives an SEO-optimized, fully customizable website included as part of the platform, eliminating the need for costly third-party tools and reducing operating expenses. At the brokerage level, Mordarski said the platform unites the firm's data in an ecosystem that will allow it to deploy AI solutions and tools faster and across the entire organization. This creates a stronger foundation for innovation, operational efficiency and long-term scalability, she wrote."
The rollout refreshed brokerage and commercial websites, improved home search tools, and provided streamlined access to neighborhood insights, market data and agent communication. Agents receive drag-and-drop email builders, can tailor CRMs, choose hands-on or automated campaigns, learn at their own pace, and see clearer lead-source and performance insights. The integrated platform consolidates CRM, marketing and multi-channel outreach into one system, reducing time on disconnected tools and enabling more focus on relationships and closings. Each agent gets an SEO-optimized customizable website, lowering operating expenses; unified brokerage data enables faster AI deployment and supports innovation and scalability.
Read at www.housingwire.com
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