"Tech giants Adobe (ADBE) and Qualcomm (QCOM) are expanding their relationship with the use of Adobe GenStudio, which is a generative AI platform that makes content creation faster and more efficient. Indeed, Qualcomm plans to use the system to improve how its marketing teams develop and deliver personalized campaigns. More specifically, GenStudio will help automate work such as resizing, translating, and creating variations of marketing materials, while also linking together workflows across teams."
"To put this into practice, Qualcomm will use several of Adobe's tools. These include GenStudio for Performance Marketing, which helps make sure that content remains consistent with brand guidelines, and Adobe Firefly, an AI model that is trained to generate on-brand images. The company will also expand its use of Adobe Experience Manager in order to test different content variations for specific audiences."
"Unsurprisingly, executives from both companies stated that the partnership is meant to address the growing pressure on marketers to produce more content. Don McGuire, who is Qualcomm's Chief Marketing Officer, said that GenStudio will help the company create personalized assets more quickly while having a greater impact. In addition, Varun Parmar, the General Manager of Adobe GenStudio, added that inefficient content pipelines often slow businesses down, and this platform is designed to solve that problem."
Adobe and Qualcomm are expanding use of Adobe GenStudio, a generative AI platform designed to speed and streamline content creation. Qualcomm plans to automate tasks such as resizing, translating, and creating variations of marketing materials to deliver more personalized campaigns. Qualcomm will deploy GenStudio for Performance Marketing, use Adobe Firefly for on‑brand image generation, and expand Adobe Experience Manager to test content variations for specific audiences. Executives say the platform addresses pressure on marketers to produce more content by improving pipeline efficiency, consistency, and impact. Analysts project greater upside for ADBE stock than for QCOM.
Read at TipRanks Financial
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