"Today's digital marketing teams are stretched thin, with a majority of marketers saying they're under pressure to create and deliver content more quickly. They struggle under endless operational tasks that leave little room for real customer experience innovation. As the demand for dynamic, personalized content surges across channels and markets, traditional content workflows buckle, preventing marketers from reaching their full potential."
"Gradial, an Amazon Web Services (AWS) partner, helps companies address these challenges by automating their content supply chain, allowing marketing teams to focus on strategy and content quality. In this post, we will look at how Gradial is pioneering the future of content operations with generative AI powered by the fast, intelligent, and cost-effective, Amazon Nova foundation models. Growing Content Management Challenge 85% of marketers report intense pressure to deliver content faster, yet traditional workflows hold them back."
Digital marketing teams face intense pressure to produce and deliver content faster while managing operational burdens that impede innovation. Manual processes, siloed systems, and multiple handoffs create bottlenecks that lengthen SLAs to days or weeks for simple updates. Gradial automates the content supply chain to reduce these delays and enable faster time to market. The automation leverages generative AI and Amazon Nova foundation models to accelerate personalization at scale and shift marketing focus from operations to strategy and content quality, improving customer experiences across channels and markets.
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