Marketing tech
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1 day agoCan DAMs keep up as content demands outgrow workflows? | MarTech
The bottleneck in content operations is in managing and distributing content, not in its creation.
"Marketecture was built to make a complex industry easier to understand by hearing directly from the people doing the work," said Jeremy Bloom, co-founder and CEO of Marketecture Media. "As we grow, it's critical to have leadership that understands both the business of media and the dynamics of this industry. Jackelyn brings a rare combination of experience, and we're excited to see that drive commercial impact."
Content plays a central role in how we acquire and educate customers. It needs to perform across the full funnel and work for both classical search and modern, LLM-based discovery. This requires a combination of technical SEO, strong content strategy, and hands-on content creation. As Senior Content Strategist (m/f/d), you own our content system end-to-end. You are responsible for defining the strategy and technical foundations, while also contributing directly to the creation of high-impact content such as articles, guides, case studies, and video-based formats.