#digital-asset-management

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OpenText Cloud Editions 24.4 brings new features to platform

OpenText version 24.4 enhances customer experience by integrating generative AI and improving content management, communication, and security.

Photoshelter for Brands review: a powerful tool for organising and distributing content

PhotoShelter for Brands helps businesses organize and manage their digital content effectively.
The platform emphasizes collaboration by allowing varying levels of user access to content.

"Every few weeks there's something new" - PhotoShelter's CEO on keeping up in a demanding tech world

PhotoShelter is evolving its digital asset management offerings to adapt to changing demands in marketing and content distribution for brands.
from WIRED
2 months ago

Sam Altman's Eye-Scanning Orb Has a New Look-and Will Come Right to Your Door

World aims to create the largest finance network using digital asset management and blockchain services, shifting the emphasis away from traditional crypto.

Council Post: Using Visual Storytelling To Future-Proof Marketing Strategies

Visual content production is critical for brands to engage audiences effectively in a competitive and swift market.

Use DAM and AI to keep up with content demands | MarTech

AI and Digital Asset Management are essential for meeting increasing content demands and enhancing brand experiences.

3 ways to avoid stock content misuse in your DAM | MarTech

Stock content is essential for marketing, but creators face challenges like improper usage and underpayment.
#metadata

What is digital asset management and how can it help you? | MarTech

DAMs store and organize digital assets, providing a single source of truth for marketers with metadata for asset details.
Enterprises use DAMs for consistency in content, B2B companies for sales collateral, integrating with CMSs and DXPs, evolving from on-premises to cloud-based solutions.
Organizations use DAMs due to consumer expectations, with 65% expecting personalized digital experiences, highlighting the importance of adaptability and personalization.

The power of metadata: An introduction for DAM users | MarTech

Effective search in DAM relies on metadata for successful digital asset management.
Metadata crucial for efficient search, content governance, and findability in DAM practices.

What is digital asset management and how can it help you? | MarTech

DAMs store and organize digital assets, providing a single source of truth for marketers with metadata for asset details.
Enterprises use DAMs for consistency in content, B2B companies for sales collateral, integrating with CMSs and DXPs, evolving from on-premises to cloud-based solutions.
Organizations use DAMs due to consumer expectations, with 65% expecting personalized digital experiences, highlighting the importance of adaptability and personalization.

The power of metadata: An introduction for DAM users | MarTech

Effective search in DAM relies on metadata for successful digital asset management.
Metadata crucial for efficient search, content governance, and findability in DAM practices.
moremetadata

The Drum

E-commerce growth surged in 2020 by 44%
Quality product content crucial for omnichannel experience
DAM systems streamline e-commerce workflows

3 questions to ask about digital asset management processes | MarTech

Managing processes and people in a digital asset management (DAM) system can be challenging due to embedded processes and changing people, creating gaps in knowledge.
New DAM processes should aim to alleviate pain points or remove unnecessary workflow and should be communicated effectively to users to highlight the benefits.

20 questions to ask DAM software vendors during the demo | MarTech

Digital asset management central for marketing efficiency.

Council Post: Empowering Media Management Teams With AI To Achieve Revenue Growth

Legacy DAM systems face challenges in handling modern media demands and collaboration due to decentralization.
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