As of summer 2025, generative AI has evolved significantly but remains imperfect, frequently making minor errors. However, its advancements can greatly assist organizations in their digital transformations. Key features such as optical character recognition (OCR) and improved object recognition enhance digital asset management (DAM) by making content searchable and streamlining workflows. Additionally, updating metadata—especially for older assets—can greatly impact efficiency and ROI. Automated processes for metadata creation offer further benefits in maximizing asset reuse and enhancing overall creative operations.
Despite its value, most word-processing software neglects optical character recognition (OCR) technology. OCR lets your DAM scan text in a document or image asset.
Updating metadata, especially on older assets, is near and dear to my martech heart. You want to fill out and add rich context to all new metadata fields.
#generative-ai #digital-transformation #metadata #optical-character-recognition #digital-asset-management
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