"You bring on new clients and spend the next day buried in admin. You run experiments and forget to close them. You deliver excellent results and never collect the testimonial. Every task you do manually is a tax on your growth, and you pay it over and over without realizing the compound effect. Running a social media agency for a decade taught me that the best operators remove themselves from the equation wherever possible. They know their energy is finite and their attention is valuable."
"When you automate the tracking and analysis of your metrics, you remove emotional attachment from the equation. You stop clinging to experiments that should have been killed weeks ago. Do this with your social media posts, email campaigns, and product offerings. Set the success criteria upfront. Build dashboards that find bottlenecks and flag wins automatically. Or create a CustomGPT that automatically processes data. Human judgment gets clouded by hope. Let the data tell you when to quit and when to double down."
Automating repetitive operational tasks prevents compounded time costs and preserves finite energy and attention. Define success criteria before experiments and automate tracking, dashboards, and metric analysis to remove emotional bias and quickly identify winners or failures. Streamline client onboarding so payments, receipts, forms, and required assets are captured automatically and internal folders, follow-ups, and team briefings are created without manual work. Prioritize high-frequency, growth-driving processes over flashy tools. Use automated dashboards or CustomGPTs to surface bottlenecks, flag wins, and let data drive decisions across social media, email, and product offerings.
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