Exclusive Research Reveals the Importance of Integrated Content Management

"Showing strong disparity between organizations able to deliver consistent, personalized communications, and those who cannot, this research is timely proof of the need for centralized content management. Organizations with leading content management strategies are three and a half times more likely than other organizations, to consistently meet or exceed their communication goals."

"Marketers are spending more than half of their time on content admin which could be automated. 70% of marketers feel they could add more value if the amount of content admin was reduced. With the benefits of winning content management strategies coming clearly into focus, the research concludes that integrated content hubs are key to success for leaders in the space."

The State of Universal Content Management 2020 research surveyed over 700 brand marketers, business professionals, and agencies to identify winning content management strategies. The study reveals significant disparities between organizations that deliver consistent, personalized communications and those that cannot. Key findings show marketers spend more than half their time on content administration that could be automated, and 70% believe they could add greater value if administrative burden decreased. Organizations implementing leading content management strategies are 3.5 times more likely to consistently meet or exceed communication goals. The research emphasizes that integrated content hubs and centralized content management approaches are essential for organizational success in managing content effectively.

Read at Thedrum